5 common issues on an under performing website and how to fix them

Does your website let your business down? Does it deliver the results you want for your business?

Maybe your website is new and it just isn’t working like you had planned, not getting the traffic you want and not delivering the leads and sales you expect, let’s have a look at some of the most common problems we come across when a website is not performing properly and we will explain how these issues can be fixed.

1. Your website isn't mobile-friendly.

It’s 2021 and If you haven’t noticed yet, every man and his dog is using a smartphone, and they aren’t just browsing Facebook on them either. Your website simply has to be mobile-friendly because potential customers want things to be simple, quick and easy and if it isn’t they will just head to one of your competitor’s websites. Over 50% of all website traffic now comes from mobile devices.

Make sure you are giving your potential customers the best website experience possible by making sure your website is responsive and mobile-friendly.

Fix it...

Depending on the age of your website (if it’s relatively new it should have been built with mobile in mind) this isn’t something that is simply straight forward, it may be that it’s time for a new website, industry rule of thumb is to have it done every 2 to 3 years. A new website is also not as difficult as you may imagine.

2. Your website offers a bad user experience.

How easy is your website to use and to navigate around, is it confusing? Good user experience is key to a successful website and is now a massive part of the whole web design process, your website should be built around the needs of users, don’t make it hard work for people to find the info they need, it should be easy to find.

From your landing pages to your navigation and the content on your pages, visitors should be made to feel welcome and should be able to flow through your website finding exactly what they need, it should lead them into taking the actions that you want.

Fix it...

Use Google Analytics to monitor what and how your website visitors are doing and how they are using your website, identify and fix any potential issues and re-design your sites layout and navigation accordingly to help improve the user experience.

3. None existent SEO.

One of the biggest issues for poor website performance is that it simply isn’t optimised for the search engines. 93% of all online experiences start on a search engine such as Google, if your website isn’t optimised properly with search in mind then this is a massive issue, in fact looking at that stat, what’s the point of having a website that isn’t optimised?

Check your organic traffic, and check if you can find your website on Google.

Fix it...

Firstly, check your pages titles and descriptions, make sure they are relevant to the content on the page and the keywords and phrases for that page.

Next, take advantage of Google’s free to use Search Console tool, as this is a key place to look for issues that could be stopping the search engines from crawling your webpages properly. In here you can also see the pages that have been picked up and indexed by Google along with the search queries people are using to find your website. Using the info found here you can start to create a plan of action.

SEO can be a complex subject and there is more to it than just ensuring your website can be indexed by Google.

4. How quickly does your website load?

Is your website slow to load? People are somewhat impatient now and want the info they are searching for instantly, this means website speed is massively important in order to give your users the experience they expect. A slow loading website is extremely frustrating and more often than not will send elsewhere, even more so on a mobile device or a smartphone, statistics prove you have around 3 to 4 seconds before they move on.

Fix it...

Firstly use a tool such as Pingdom to identify any speed problems. You should be looking at things such as minimising the size of your images, enabling compression and caching and deferring the parsing of JavaScript etc. You’re probably going to need the help of a web developer, someone with experience in these things to solve most website speed issues.

QUICK TIP...

WordPress offers a great selection of plugins that can help with a number of issues you may be facing with your website.

5. No real call to actions.

Even the best looking, fastest most optimised website in the world will fall down with no real call to action. Once a visitor has found what they need and are ready to get in touch, request a call back or even make a purchase how do they do it? A call to action (CTA) should stand out and make your visitors want to make the leap in their user journey. Is your website clearly showing visitors the action theft should take on each page or are you lacking the opportunities to turn website visitors into customers.

Fix it...

Carefully go over your website and the pages on it, clearly identify your goals from each page as your calls to action should align with the goals of your business, what do you want a website visitor to do on each page. Try to use the website as a visitor, if it’s a blog article you may want a user to subscribe to your blog posts, a shopper on a product page should be enticed to make a purchase.

Need some help with your website or SEO?

If you are struggling to get the best from your website, SEO or digital marketing as a whole then we can help. We’ve been building websites for 15 years, we’ve built hundreds and we know a thing or two. We are also experts in improving search engine rankings for business websites. Feel free to get in touch with us on email mark@alpha360.co.uk or by telephone on 0333 090 2872 or if youd prefer, fill out our form here.