Google have recently announced the Page Experience algorithm update and in Google’s own words, here’s what it means…
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.
This means Google are looking at how useable your website is, they want to rank sites at the top of Google that users love, sites that offer users the best experience and most relevant content available, things such as pages loading quickly and wether the website is mobile-friendly or not, is it running on HTTPS, is the page littered with annoying ads and does content hop around when the page is loading are all to be considered.
Google have a list of what they call Core Web Vitals and these include real-world, user-centered metrics, that give scores on aspects of your pages including load time and interactivity.
Google have said this update will not be going live immediately, and in fact there are no major new ranking factors going live right now, it is expected that this will roll out in 2021 and Google promised to give six-months notice before it actually goes live.
If you’re an existing Alpha360 client, worry not though, as you are in good hands, we constantly have our finger on the pulse with the things going on in our industry, all of our websites are built so they run perfectly on mobile and page speed is a big focus of ours, one of the things I always tell my clients is ‘A website is never finished’ and this is the perfect example of what I mean, you need to be on the ball, ready for these changes, changes that are designed to make using the web better for everyone.
As always, I’ll be reviewing all of our client sites over the coming months and looking at how we can keep improving the quality of our content and pages, when this update rolls out your website will be ready to cope with it.
Google reportedly changes or updates its search algorithm around 500 times per year and while most of these updates are very small and often go un-noticed, every once in a while, Google releases a major update, I can confidently say that none of our clients have ever suffered a major hit from them.