6 Reasons People Hate Your website | Alpha360 Digital Ltd

6 Reasons People Hate Your website

Here we look at 6 key reasons that cause visitors to leave your website

A website visitor is often browsing the web for a product or a service, and when using search engines they will obviously be presented with a selection of sites, if your website isn’t up to the task of presenting the information they are looking for quickly and efficiently then it need’s fixing…

IT LOADS WAY TO SLOW

Nowadays people can’t wait, attention spans are short and when it comes to waiting for a website to load there is no chance. You have around 5/6 seconds to capture the visitors attention, a slow loading site isn’t going to cut it.

IT DOESNT WORK ON MOBILE

Many people now browse the web on a mobile device and scrolling from side to side to read a paragraph or pinching to zoom in because the words are too small is a no-go, websites that aren’t optimised for mobile are off-putting and the user more often that not leaves without reading a single word.

NAVIGATION IS POOR

When a visitor lands on your website they expect to be able to find what they are looking for straight away. Jumbled up pages with various links and poorly written copy is often confusing. Text should be laid out so it is easy to understand and with clear call to actions to help visitors take the next step no matter what it may be.

VIDEOS OR MUSIC ON AUTOPLAY

There is nothing worse than landing on a site and a video or piece of music begins to play or someone starts talking (selling) to you. The first thing you want to do is stop it and this alone takes the focus off the real intention of the website, a video should be something the user wants to watch not something they are forced to watch.

BAD IMAGES

Nothing shouts ‘Poor Website’ more than badly used stock photographs, stock photos are great but only when used in the correct places and to represent the correct story, it is better to use your own images where possible and you should strive to make this so.

NO REAL MESSAGE

Your website is more often than not the first place a person will come to find information about you and your business so make sure that message is displayed from the outset, make sure the website tells the visitor what it is about, who the company is and what the company does without them having to search for it, let them know they are in the ‘right place’!

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